Introduction:

FOFO is a Southern French-inspired brunch and bakery concept that celebrates relaxed dining and the charm of everyday life. Drawing inspiration from Mediterranean colours, natural ingredients, and the leisurely atmosphere of the French Riviera, the brand conveys a fresh, welcoming, and playful identity.

The project encompasses logo design, visual identity development, packaging graphics, and branded collateral, creating a cohesive visual language across various customer touchpoints.

FOFO 浮浮是一家以南法生活方式为灵感的 Brunch 餐饮品牌，融合地中海色彩、自然食材与法式悠闲氛围，传递清新、轻松且富有亲和力的品牌形象。本项目涵盖品牌 Logo、视觉识别系统、包装图形及品牌配套物料设计，通过统一的色彩、字体与图形语言，构建具有辨识度的品牌视觉体系，并延展至不同的消费场景与品牌接触点。