Introduction:

Itchy_itch is an independent lifestyle brand exploring desire, humour, and unconventional self-expression. Through bold graphics, provocative imagery, and subcultural influences, the brand establishes a playful yet edgy identity. The project covers brand identity, logo design, creative direction, and visual content across products, campaigns, and digital platforms.

Itchy_itch 好痒是一个融合欲望表达、幽默感与非传统审美的独立生活方式品牌。通过大胆的图形语言、挑衅性的视觉表达与亚文化元素，塑造兼具趣味性与先锋态度的品牌形象。项目涵盖品牌视觉识别、Logo设计、创意指导及视觉内容制作，并延展至产品、宣传影像与数字平台。