Introduction:

“酒点开跑” is a collaborative running-themed event combining sports, lifestyle, and social experiences. Responsible for the overall event visual design, including key visuals (KV), invitations, promotional posters, stickers, social media assets, co-branded collectible cards, and on-site graphic applications. A cohesive visual identity was developed across digital and physical touchpoints, ensuring consistency throughout the event campaign and on-site experience.

「酒点开跑」是一场融合运动、生活方式与社交体验的联名主题活动。负责活动整体视觉设计，涵盖主视觉（KV）、邀请函、宣传海报、贴纸、社交媒体物料、联名收藏小卡及现场视觉应用等。通过统一的视觉语言与多媒介设计延展，构建完整的活动视觉体系，确保线上传播与线下活动呈现的一致性。