Introduction:

VIVIRI is a lifestyle-oriented trading brand specialising in Italian food and beverages, including olive oil, wine, and artisanal preserves. Rooted in Italian culinary culture, the brand celebrates the pleasure of everyday dining, casual gatherings, and shared experiences.

The visual identity design encompasses logo development and brand identity applications, establishing a refined yet approachable aesthetic that reflects the warmth, spontaneity, and relaxed spirit of Italian living.

VIVIRI 是一个以意大利食品与生活方式为核心的贸易品牌，主营橄榄油、葡萄酒、手工果酱等意大利特色食品。品牌以意大利饮食文化为灵感，传递日常餐桌、朋友聚会与美食分享所带来的轻松愉悦体验。本项目负责品牌Logo及视觉识别系统设计，通过简洁、精致且富有亲和力的视觉语言，塑造兼具生活方式属性与品牌辨识度的形象，传递意大利生活中自然、随性与欢聚的文化氛围。